
Sustainable packaging options have become significantly more important to consumers in the last 10 years. But what, exactly, satisfies consumers’ desires for sustainability? What steps can brands take to meet consumer expectations on this score? Recent research on how chocolate bars are packaged shows that consumers perceived <a href=”https://www.amcor.com/product-listing/performance-paper”>paper packaging</a> as more environmentally friendly.
A significant number of European consumers even reported that they would pay a premium for goods packaged in paper. It is careful market research like this, together with decades of relevant industry experience, that has led to the creation of Lifespan® Performance Paper. Lifespan® is a recyclable, high-barrier packaging solution suitable for a wide range of paper packaging uses. Lifespan® Performance Paper is part of the AmFiber™ global paper packaging platform announced recently by Amcor. Candy is just the first of the applications that Lifespan® Performance Paper will be used for; future applications include spices, dried …